Sweat Equity Consulting Back to consulting

The Owners' Room

A private network for gym owners and managers who've worked with George.

Bring the problem you're stuck on. Odds are someone in here has already dealt with it, and can tell you what it cost them.

Request access

Real results from a client gym

+45%

$78,308 more in monthly revenue between May and September 2026.

Actual monthly invoice revenue. No projections.

$173.4K
$184.6K
$198.2K
$240.5K
$251.7K
May  June+6.4% July+7.4% Aug+21.4% Sept+4.7%

Collections, year over year

Total collected each month, January through August, at the same client gym.

$220K $180K $140K $100K JanFebMarApr MayJunJulAug 2026 2025 2024
  • Jan–Aug 2024$1.08M
  • Jan–Aug 2025$1.21M
  • Jan–Aug 2026$1.53M

Up 27% over 2025 and 42% over 2024.

What gets talked about

Each topic has its own channel, so the conversation you need is easy to find.

  • OperationsFront desk, systems, software, daily flow
  • Revenue recoveryFailed payments, freezes, cancellations, collections
  • Personal trainingBuilding a team, pay structures, packages
  • PricingRate increases, tiers, promos that worked
  • RetailSupplements, apparel, vendors, margins
  • Leases & landlordsRenewals, CAM charges, negotiation
  • Staff & teamHiring, training, keeping good people
  • Marketing & socialContent, events, community programming
  • Ask GeorgeDirect questions, answered in the open

How access works

Membership is limited to past and current clients.

  1. Send a requestFill out the short form below.
  2. George reviews itEvery member is approved personally, usually within a few days.
  3. Get your inviteYou'll receive an email link to set up your login.
  4. Join the conversationIntroduce yourself and post your first question.

House rules

Members agree to these before joining.

  • What's shared here stays hereNumbers, strategies, and stories don't leave the room.
  • No poachingDon't recruit another member's staff, trainers, or members.
  • No sellingRecommend vendors you trust, but no pitching your own products.
  • Be straight with each otherHonest answers help more than polite ones.

Request access

Tell us who you are and how you've worked with George.

You'll hear back by email.

Request sent

George will review it and email your invite link once you're approved.

Sweat Equity Consulting. The Owners' Room is open to clients only.
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